Pure North is Iceland’s leading plastic recycling company and operates the country’s only full-scale plastic recycling plant. Since 2015, we have transformed plastic waste into high-quality recycled raw materials and created recycling products, including pallets and jerry cans. Powered by geothermal energy, our recycled plastic pellets have a 82% lower carbon footprint than comparable European alternatives. Through our Úlli software and sustainability consulting services, we also help companies reduce waste, cut down costs and implement circular economy initiatives.