We are sponsoring Icefish Vehicles.

See Travel & Accommodation for more information on our special car hire rate for participants of the Icelandic Fisheries Exhibition 2026.

Planning for a self-drive trip in Iceland?
Rent a car in Iceland with Hertz Iceland.

Start your Iceland road adventure with Hertz, the leading car rental company for journeys big and small.
Before you hit the road, discover our most helpful resources:
Iceland Driving Guide | Compare Rental Vehicles | Expert Travel Tips

Multi-award winner: World Travel Awards, Booking.com Traveller Review Award 2024. Over 50 years of trusted local expertise in Iceland.