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IceFish exhibitor, Optimar is strengthening its global commercial organization.
The Global commercial organization has appointed Petur Jakob Petursson as Chief Commercial Officer (CCO) and Lárus Gunnarsson as Director of Commercial Operations (DCO). At the same time, Jannicke Valderhaug takes on the role of Chief Marketing Officer (CMO).
Optimar is experiencing increasing demand for integrated solutions that combine efficient technology and fish welfare. The appointments mark an important step in the company’s continued growth journey and reinforces its ambition to be the preferred one-stop partner for the global seafood industry.
As Chief Commercial Officer, Petur Jakob Petursson will have overall responsibility for Optimar’s global commercial strategy, market positioning and revenue growth. Petur joined Optimar in September 2024 as Director of Sales Asia and brings more than 20 years of experience from fisheries, seafood processing, aquaculture technology and international B2B sales
“The seafood industry is evolving rapidly, and our customers expect partners who understand the bigger picture. By strengthening our commercial organization, we are better positioned to support customers with integrated solutions across the entire value chain”, says Petur Jakob Petursson.
As Director of Commercial Operations, Lárus Gunnarsson will be responsible for developing and strengthening Optimar’s commercial engine across all markets and business segments.
“Optimar has a unique position in the industry, combining deep process expertise with a broad portfolio of technologies and services. I look forward to building scalable commercial processes that help us grow even stronger globally”, says Gunnarsson.
Lárus joins Optimar from the Icelandic telecommunications company Síminn, where he most recently served as Director of Business Development & Product Manager.
Strengthening the brand globally Jannicke Valderhaug has been appointed Chief Marketing Officer. In her new role, she will lead the continued development of the Optimar brand and strengthen the company’s global marketing efforts.
Commenting on the appointments CEO of Optimar, Siggi Ólason says, “We are building a stronger commercial organization to support our long-term growth ambitions. With Petur, Lárus and Jannicke in these key positions, we are combining industry expertise, commercial excellence and brand development to create even greater value for our customers worldwide.
Optimar is a leading provider of technology and solutions for seafood handling and processing – onboard, onshore, and in aquaculture. Since 1978, it has developed systems that streamline operations and support a more efficient and sustainable seafood industry. As a one-stop partner, it delivers the entire value chain from planning and design to installation and service. Optimar is headquartered in Valderøya, Norway, and serves customers worldwide.
Optimar will be co-exhibiting with Slippurinn and Brunvoll on stand C52.
